Last week, Elon Musk and SpaceX launched the Falcon Heavy rocket – currently the largest rocket in the world. If you’ve been living under a rock, I should tell you that Elon also runs several other companies: the largest one being Tesla. Popular culture portrays Elon as a hero. And rightly so, he’s built multiple […]
A while back we talked about focusing on the things that don’t change. After all, if you’re going to spend hours and dollars focusing on marketing, don’t you want things that will last a long time? But what things won’t change? What are the things you should still be investing time and energy into in […]
If there’s one thing that makes me frustrated, it’s when people blame a marketing channel for their terrible ads. In fact, a friend of mine linked me out to this article the other day. Basically, it says that Proctor and Gamble have reduced their ad spend by over $1 Billion (yeah, with a “b”) on […]
“The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb I love this proverb. Because growing a business is a lot like planting a tree. You may hear about these businesses that start and instantly make the founder millions. Or the ad campaign that draws […]
Today I got a call from a salesman working for a marketing company. Now I run a marketing agency, but this gentleman claimed to be able to “help agencies grow”. I’m normally skeptical of cold calls, but I told him I’d give him 30 seconds to give the pitch. After all, I don’t try to […]
McDonald’s treats me better than virtually any other restaurant I’ve ever eaten at. At least their marketing department does. If you’ve ever downloaded the McDonald’s app, you know that it’s quite good. They regularly offer specials – and not just discounts, but free things. They’ll give away free food regularly. And none of this “purchase […]
I get asked a lot about setting prices. With virtually every client, this discussion surfaces. Here’s what you need to know about pricing your products and services. Bad Pad Thai: Friday night I was working late. As such, I ordered take out. Pad Thai is one of my favorite meals, and there’s a new place that […]
There’s a new hospital going up about two miles from my house. The problem is, over the past two months, they’re also rebuilding the road right in front of the hospital. Some days it’s closed completely. Other days it’s partially open. I don’t work in road construction, but they are taking a long time to get this […]
In the old days of marketing, we used to sort people by demographics. “Our product is for 35-45 females who make between $40,000 and $60,000 a year” And sure, for many mega companies, this might make sense. It makes sense if you plan to sell over one million units. It also makes sense if you’re […]
If you’ve spent any time using marketing software, you’ve likely heard the term “marketing automation”. But if you’re not familiar with it, it can sound crazy. What really is marketing automation and how can it help your business? Marketing automation allows you to offload the bulk of your work to software tools. Let me give […]