Which ones are irrational? All of them. I’ve been digging deeper into the irrationality of humans. Before the past 2 years, I assumed people make the logical decision 90% of the time and act irrationally ~10% of the time. I’m now convinced it’s the opposite. I think we’re really rational about 10% of the time. […]
I was recently invited to speak to a group of marketing managers for influential companies. The topic of the talk is around new trends and changes in the industry. It’s certainly a popular topic, and I’m excited to give it. As we wrap up 2017, you’ll start to see dozens of articles start floating around […]
For those of you who know our company, you know that we live and die by metrics. We focus on analytics extensively. All our campaigns are tracked in some way. But what about when we’re first starting? What about when we’re testing? What metric do we use to measure performance when none of the other […]
If there’s one thing that makes me frustrated, it’s when people blame a marketing channel for their terrible ads. In fact, a friend of mine linked me out to this article the other day. Basically, it says that Proctor and Gamble have reduced their ad spend by over $1 Billion (yeah, with a “b”) on […]
As someone who works in advertising, one of the biggest challenges I face on the marketing side is trust. How do I get someone to trust me? But I understand this as a consumer as well. I consider myself a savvy consumer – and I need to trust someone before I’m willing to buy from […]
McDonald’s treats me better than virtually any other restaurant I’ve ever eaten at. At least their marketing department does. If you’ve ever downloaded the McDonald’s app, you know that it’s quite good. They regularly offer specials – and not just discounts, but free things. They’ll give away free food regularly. And none of this “purchase […]
If there’s one thing wrong with the way most business owners look at marketing, it’s this: ***Marketing is an investment, not an expense.*** Stop. Read that again. It’s important that we’re on the same page. Let me explain. Investments are things that pay you more money as you put more money into them. When you […]
If you follow the newsletter, you know we spend a lot of time talking about ad copy. Specifically, how important it is to write good ads. But sometimes that’s an abstract concept. What’s a “good” ad and what’s a “bad” ad? Well, you’re in luck. Recently I was reading a great book on copy called The […]
I get asked a lot about setting prices. With virtually every client, this discussion surfaces. Here’s what you need to know about pricing your products and services. Bad Pad Thai: Friday night I was working late. As such, I ordered take out. Pad Thai is one of my favorite meals, and there’s a new place that […]
Let’s be honest, almost all your ads suck. And many of the ads I write suck. It’s not because I want them to, but it’s because I’m still learning about people. This is a major problem in marketing. I spent 4 years in undergrad (and earned an MBA on top of that). I spent hundreds […]