With all the articles coming out about Facebook and privacy, I decided to download my own Facebook data and see how accurate it was. (If you’d like to listen to a more in-depth breakdown of my assessment, check out the most recent episode of our the Analytive Podcast.) When you download Facebook’s data on you, you […]
In this episode, I download all the data Facebook has collected on me over the past 10-15 years. Here’s what we discuss: How much data was correct? How much data was incorrect? What data was missing? Do I trust Facebook’s marketing data? If you’d like to download your own data, you can click the link […]
Over the past few months, we’ve brought on several new clients with Analytive. Many of these companies work with (or have worked with) other agencies. All of them have marketing efforts pushed in various directions throughout the digital sphere. But as we onboard them and see what the marketing team is working on, there’s one […]
This past week I received one of those marketing catalogs in the mail. You know, the ones that have about 250 ads and that’s it. No useful content or writing. As a marketer, I always thumb through them trying to see the ads. This ad caught my eye: I blacked out the business info because […]
In late 2017 I did some soul-searching. Throughout 2017, I’d run a ton of Facebook campaigns. Some were fairly successful. Others failed utterly. None of them totally knocked it out of the park. I tried every ad strategy I could get my hands on. I studied copywriting, landing pages, and conversions. Did A/B testing. Tried […]
Let me give you an example of a real Facebook ads project we recently worked on: We partnered with a supplement provider who was marketing a vitamin designed to enhance the appearance of skin. The company has been around a couple years, but they are just starting to get meaningful sales. As soon as we […]
“Social media is the most amazing thing ever!!!!!” – Every article on LinkedIn right now. But if you’re like me, you’ve likely been disenchanted with social. Perhaps you’ve invested a LOT of time and effort into social media and never achieved what you hoped. Perhaps you’ve been posting for years and have a few hundred […]
In the old days of marketing, we used to sort people by demographics. “Our product is for 35-45 females who make between $40,000 and $60,000 a year” And sure, for many mega companies, this might make sense. It makes sense if you plan to sell over one million units. It also makes sense if you’re […]
Snapchat just announced that they’re launching their ads platform to the public in June. Previously, you needed to be a major brand (like a Nike, Taco Bell, Gatorade) to be able to use the platform. But according to TechCrunch, that’s all changing in June. So what does that mean to you? Well, here’s how it may […]
So you decided it’s a good idea to hire a social media manager? Nice. Now what? Most people go try and find an intern or a student. “They know how to use Facebook, so they’d be good, right?” Or maybe you try and get someone just out of school who’s looking for their next gig. […]