At Analytive, we are working with a client who is in an ultra-competitive niche. On top of that, their product is not differentiated. There are small differences, but overall the product is almost a commodity. As we’re developing a marketing and branding strategy for this client, we opened up discussions about words. In The 22 Immutable Laws […]
In the old days of marketing, we used to sort people by demographics. “Our product is for 35-45 females who make between $40,000 and $60,000 a year” And sure, for many mega companies, this might make sense. It makes sense if you plan to sell over one million units. It also makes sense if you’re […]
If you’ve spent any time using marketing software, you’ve likely heard the term “marketing automation”. But if you’re not familiar with it, it can sound crazy. What really is marketing automation and how can it help your business? Marketing automation allows you to offload the bulk of your work to software tools. Let me give […]
If you’re involved in business, you know that growth is the golden ticket. Everyone is trying to grow their business, get new users, and attract marketing share. Growth = Success in business. But growth doesn’t always involve spending millions of dollars on ads or creating viral videos. Sometimes growth is just getting the product into […]
Tyler was invited to the WordPress Meetup to speak on Google Analytics. Special thanks to the Fort Collins WordPress Meetup and the Digital Workshop Center for hosting.
Recently I had lunch with a friend of mine who is an excellent web developer. Our conversation turned to marketing and adding a “call to action” on websites. For those of you who don’t know, a “call to action” is where you ask (call) the visitor to do something (action). He said to me, “I’m not […]
Whether you are building a website, a product, or an app, getting your first users is tough. Where do those first few users come from? How do they find you? The answer is simple: You steal them. You steal them from your competitors. You steal them from other platforms. Now I’m not talking about doing […]
On most of the websites I work with, Google search traffic accounts for well over 50% of traffic. For those of you who are unfamiliar with SEO, it’s just the process of getting your site to show up when a user enters their query in Google. And a quick Google search will show you the […]
The other day I heard Gary Vaynerchuk talk about patience and speed. In fact, here is the exact phrase: Macro Patience and Micro Speed When it comes to marketing, this is brilliant. It simply means this: On the small things, move as fast as you can. But be patient. The good stuff takes time to […]
So you decided it’s a good idea to hire a social media manager? Nice. Now what? Most people go try and find an intern or a student. “They know how to use Facebook, so they’d be good, right?” Or maybe you try and get someone just out of school who’s looking for their next gig. […]