We’ve talked before about status. For most goods and services, status can be one of the most powerful tools in your marketing arsenal.But how do you use status in your marketing?The Subtle WayA lot of “luxury” brands have spent a ton of time and money building up their status. With something like a Gucci handbag […]

Growing up, we had a couple of those “Where’s Waldo” books. Remember those?Waldo (a dude with a red striped shirt and beanie) was hidden among a couple hundred random people and things.Did you find him? I did. It took me a minute. He’s in there.Just like a “Where’s Waldo” puzzle, your audience (potential buyers) exists […]

We live about 14 hours away from my in-laws.Last February, we decided we were going to take a road trip with our under-1-year-old baby back to see them.Given our work schedules, we ended up leaving late (8 pm) one day and didn’t get to the hotel (our first stop) until well after 2 am.On top […]

How many of you have walked into a room and felt you were the lowest “status” person there?Maybe you didn’t have the right clothes, the right pedigree, or the right connections. Or maybe you just knew that you had the least amount of wealth.In this situation, you probably felt like you lacked status.But even when […]