What if your website was a salesman? It might look something like this: P.S. Get more awesome content like this weekly by subscribing to our blog. We seek to provide massive value and respect you deeply. We won’t spam you.
Google Analytics is a powerful tool, yet it fails in automatically tracking across multiple domains. This results in missing pieces. The missing pieces that you would need to paint a complete picture of visitors on your website. Luckily, it’s an easy fix. But does everyone need it? Well, not everyone needs cross-domain tracking. Many websites […]
And this isn’t a dis on IT companies. But there’s a really good reason not to let your IT company build your website. You may be thinking, “But Tyler, isn’t a website technology? Therefore shouldn’t they be the best?” Well, yes, a website is “technology”, but it’s first a marketing tool. Let me repeat: Your website is primarily a […]
I’ve had two nearly identical conversions with small businesses in the past week. And they both started with something like this “We just launched a new website! What do you think?” And it’s always a painful conversation to have. Why? Well, usually the website was created by a friend, friend-of-a-friend, or a family member. And […]
Today I got a call from a salesman working for a marketing company. Now I run a marketing agency, but this gentleman claimed to be able to “help agencies grow”. I’m normally skeptical of cold calls, but I told him I’d give him 30 seconds to give the pitch. After all, I don’t try to […]
Recently I had lunch with a friend of mine who is an excellent web developer. Our conversation turned to marketing and adding a “call to action” on websites. For those of you who don’t know, a “call to action” is where you ask (call) the visitor to do something (action). He said to me, “I’m not […]
Recently I had lunch with a friend of mine who is an excellent web developer. Our conversation turned to marketing and adding a “call to action” on websites. For those of you who don’t know, a “call to action” is where you ask (call) the visitor to do something (action). He said to me, “I’m not […]
There’s a good chance your website has a serious problem. And I’m not talking about design – although that is important. I’m not talking about copy – although that is even more important. And no, it’s not that your site isn’t mobile friendly. Or that it “looks old”. All of those things matter, but they […]
When working in AdWords (especially for the first time or with a new website), there’s potential that your site and/or ads will not be approved on the first go. In order to keep their advertising quality up, Google is very particular about their ads and the sites that their ads point to. Some common warnings […]
We recently had the opportunity to present to a panel of small businesses in Estes Park. The event was a collaborative effort between our team and the wonderful folks over at the Larimer County SBDC. In this presentation we cover messaging, digital channels, and analytics. It’s very much a survey of modern, digital marketing methods […]