Highlands Ranch SEO
Highlands Ranch Search Engine Optimization
Are you searching for local Highlands Ranch SEO services? Analytive is based in Fort Collins, and we love working with other Colorado-based businesses! (We have clients all around the US, but it’s always a treat when we can meet in person and help another local business succeed.)
Analytive’s SEO Strategy for Success
Our tested, reliable SEO strategy will help you to be seen by the right clients at the right time: when they are in need of your products and services.
People are looking for products and services like yours on the internet as we speak. Great SEO is all about making sure that the people who are ready to become your customers can find you online.
Everybody knows the importance of a good SEO strategy. It plays a significant role in the growth of your business online. But there are various false impressions about to get it done.
SEO can be a complicated topic to comprehend, but when you cut through the clutter, it’s really about one thing: helping people find you on search engines (such as Google, Yahoo! Search, and Bing).
We have a proven track record of success helping businesses rank more highly for keywords that are relevant to their products and services. For example, one of our clients now ranks for more than a dozen of their most relevant key terms. That translates into a lot of chances to get in front of potential customers at the best possible moment: when they’re searching for services and products.
Does this SEO method even work?
There are a lot of SEO services out there. But the most important question to ask with all of this is, does it even work?
Let me show you just a couple of the many projects we’ve worked on at Analytive.
First, we did a major rebrand and domain update for a B2B business in the manufacturing space. Working with their team to create content, we followed the practices that we teach in the course.
Over a six month period, we increased organic (search) traffic to the site by over 156% in a competitive niche.
This company is now becoming a major player in their space – an industry that’s had the same leaders for over 150 years!
Or take this next example: Using the SEO practices we outlined above, we increased traffic to an industrial service firm by over 40% in six months.
Now if you’re thinking that it’s “only” 40%, then let me point out a couple things:
- Another agency had already optimized this site, but there were many opportunities they had missed.
- We not only increased the number of leads, we dramatically increased the quality of leads coming in. Now the vast majority of their leads are from clients that match their needs. Gone are the days of endless, pointless leads that don’t turn into anything. These leads are turning into revenue.
So yes, this stuff works.
It’s the tools that we use day-in and day-out to help grow our own business, our client’s businesses, and generate leads across a variety of industries.
Our SEO ‘secret sauce’
We combine four critical elements to ensure the success of our SEO campaign.
Keyword research
First, we do keyword research to make sure we’re targeting the right searches. This step is so important! Miss it, and you might put a ton of resources into optimizing for the wrong keywords. That’s a waste of time and money.
Links
Link building is a crucial element of SEO success. It’s where other SEO businesses often fall short, either by failing to take it into account or by using disreputable techniques to build fake links… which can end up getting you blacklisted from Google. (This is why it’s so important to trust your web presence to people you trust, who care about integrity and truly want your business to succeed.)
SEO-friendly content
Then, we develop content that is well written, valuable, and relevant to your business. This is a huge deal because it’s what Google is really looking for! After all, the reason Google is so successful is because it helps us find useful information to answer our questions and queries. We make sure your website does just that.
(A word of caution here: Google will actually penalize you if your content is bad. That’s because when people click on your link, but then immediately close the page and look for a different search result, Google has failed at its job; it didn’t help the searcher find what they needed. They’ll ding you if this happens frequently. But if your content is great, they’ll reward you!)
Site architecture
Next, we ensure that the technical specs and site architecture of your page is set up for success. The code, site architecture, link structure, page load times, and more all play a role in SEO.
Want to learn more about SEO?
Check out our free webinar:
We’re a local Fort Collins SEO and marketing business that works with clients in Highlands Ranch.
If you’re looking to boost the SEO of your Highlands Ranch business, we’d love to talk. Contact us and we’ll be in touch to talk about your business needs and how we can help.
FAQs
Still unsure if our SEO services are right for you? Here are some of the most common questions we get.
Why is SEO important?
People are searching the web for solutions to their products. They are looking for what you have to offer. If you’re not showing up in the search results, you’re missing opportunities to grow your business. If your website isn’t showing up, it’s like a salesman that isn’t making sales calls – it’s not providing value!
Good SEO helps you rank for key terms so you can grow your business organically. New customers will discover you and old customers can find you easier if you have good SEO.
How much does SEO cost?
SEO costs depend on the industry, the level of engagement, and the competition we need to displace. Generally we bill SEO on a monthly retainer. It takes time for SEO to get results (it’s not something that works overnight). Our rates generally run $750-$5000 a month depending on your unique needs. We’re always happy to provide a free quote so you know exactly what to expect.
What kind of return will I get?
This is another question that largely depends on your industry, the level of engagement, and the competition in your industry. However, as a rule, good SEO provides one of the highest returns of any marketing channel in the long-run. SEO services have been known to give a 20x return on investment for many large organizations.
What makes SEO better than paid advertising?
There can be room for both in your marketing strategy. SEO generally provides a greater return in the long run, but it takes time to be successful. Traditional paid advertising costs more per customer, but it can be turned on and off instantly.
When should I choose SEO over paid advertising?
If you need customers right now in order to keep your business going, SEO isn’t a good strategy. Traditional PPC is a much better option. However if you want to invest in your business for the long run, SEO is a great option. The month you invest today will likely pay off for years to come.