Westminster SEO from Analytive’s Marketing Team
Analytive’s roots run deep in Colorado. Ever since Tyler Brooks launched our team in Fort Collins back in 2013, we’ve worked with teams all around the country. But we’re especially passionate about helping other local businesses from places like Westminster succeed through great SEO!
What is SEO, and why is it important?
SEO, or “search engine optimization,” is ensuring that your website is set up to rank highly when people search for relevant terms using search engines like Google, Bing, and Yahoo! Search.
You want to ensure your business shows up as high as possible on the page that appears when someone searches for a keyword that’s related to your business. Click-through rate falls dramatically after the first few results, and if you’re buried on the third page somewhere… forget about it.
SEO helps bring potential customers to your site when they’re actively searching for related goods, services, or expertise. You’re catching them at the perfect moment. They already know they need what you offer!
For example, if someone’s searching for “restaurants in Westminster,” they’re likely looking for a place to eat soon. So if you own a restaurant in Westminster, you want your business to show up at the top of those results, where hungry customers looking for a bite will see it.
Or, if you’re a manufacturer that specializes in a certain technique, you want to capture traffic from businesses actively looking for more information on that technique. It’s the best possible time to reach them.
Does this SEO method even work?
There are a lot of SEO services out there. But the most important question to ask with all of this is, does it even work?
Let me show you just a couple of the many projects we’ve worked on at Analytive.
First, we did a major rebrand and domain update for a B2B business in the manufacturing space. Working with their team to create content, we followed the practices that we teach in the course.
Over a six month period, we increased organic (search) traffic to the site by over 156% in a competitive niche.
This company is now becoming a major player in their space – an industry that’s had the same leaders for over 150 years!
Or take this next example: Using the SEO practices we outlined above, we increased traffic to an industrial service firm by over 40% in six months.
Now if you’re thinking that it’s “only” 40%, then let me point out a couple things:
- Another agency had already optimized this site, but there were many opportunities they had missed.
- We not only increased the number of leads, we dramatically increased the quality of leads coming in. Now the vast majority of their leads are from clients that match their needs. Gone are the days of endless, pointless leads that don’t turn into anything. These leads are turning into revenue.
So yes, this stuff works.
It’s the tools that we use day-in and day-out to help grow our own business, our client’s businesses, and generate leads across a variety of industries.
What should you look for in an SEO provider?
We’ve seen quite a few SEO “specialists” over the years who make big promises and fail to deliver… or worse, do real harm to a business’s online reputation. So whether or not you work with Analytive, as a fellow local business (just an hour away from Westminster!), we hope you’ll do your due diligence to find an SEO team you can trust.
When you’re searching for SEO experts, look for:
Longevity
Of course, the field itself is new, so this is relative. Analytive has been around since 2013 (and our SEO experience reaches back further than that, of course!) which means we’ve had the time to build up a great track record with our clients. Beware fly-by-night SEO services that can’t point to previous successes.
Real Results
Speaking of a track record, make sure to ask what kind of results they’ve seen before. Any SEO provider worth their salt will seize the chance to brag here! (For example, we helped one of our clients start bringing in 40% more organic search traffic and increased the quality of their leads, which has had a huge impact on their business.)
A Well-Rounded Approach
There’s a lot of complexity to SEO. We personally rely on a four-part strategy that involves in-depth keyword research, valuable content creation, a strong link-building campaign, and a solid technical foundation for your website. Just focusing on one of those elements doesn’t cut it.
A bit more about our Westminster SEO services
We’re results-driven marketers who are passionate about helping your team grow. Located just an hour away from Westminster (in Fort Collins), we’ve been working with businesses of all sizes since launching in 2013.
If you’re curious to learn more about our SEO and digital marketing philosophy, check out our blog or The Analytive Podcast.
Better yet, request a proposal! We’d love to connect, hear more about your business, and talk about whether we’d be a good fit to partner with you.
Want to learn more about SEO?
Check out our free webinar:
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FAQs
Still unsure if our SEO services are right for you? Here are some of the most common questions we get.
Why is SEO important?
People are searching the web for solutions to their products. They are looking for what you have to offer. If you’re not showing up in the search results, you’re missing opportunities to grow your business. If your website isn’t showing up, it’s like a salesman that isn’t making sales calls – it’s not providing value!
Good SEO helps you rank for key terms so you can grow your business organically. New customers will discover you and old customers can find you easier if you have good SEO.
How much does SEO cost?
SEO costs depend on the industry, the level of engagement, and the competition we need to displace. Generally we bill SEO on a monthly retainer. It takes time for SEO to get results (it’s not something that works overnight). Our rates generally run $750-$5000 a month depending on your unique needs. We’re always happy to provide a free quote so you know exactly what to expect.
What kind of return will I get?
This is another question that largely depends on your industry, the level of engagement, and the competition in your industry. However, as a rule, good SEO provides one of the highest returns of any marketing channel in the long-run. SEO services have been known to give a 20x return on investment for many large organizations.
What makes SEO better than paid advertising?
There can be room for both in your marketing strategy. SEO generally provides a greater return in the long run, but it takes time to be successful. Traditional paid advertising costs more per customer, but it can be turned on and off instantly.
When should I choose SEO over paid advertising?
If you need customers right now in order to keep your business going, SEO isn’t a good strategy. Traditional PPC is a much better option. However if you want to invest in your business for the long run, SEO is a great option. The month you invest today will likely pay off for years to come.